Fetish & Sex Scientist. Bizarre Ultra Vixen. Crash Test Mummy. Also a professional writer with a full-time househusband.

Posts tagged “marketing

Image of the Week: Win A Dream Holiday

Belfast Telegraph front page

My mate posted this on Facebook. I thought this was ironic due to the fact this paper came out only a couple of days after the Costa Concordia tragedy happened (on Friday 13th January, woo00ooo), and just above the photo of the sinking cruise ship they’ve got a big red headline offering to win a dream holiday. Mmm, I think not. I wonder if they got in trouble for this ?

***** 4nim4l *****

Belfast Telegraph front page

Want to Win Image of the Week?

Send me the URL to your image, or email me the file as an attachment if you must.  I’m on Facebook and Twitter and my email is mi@machiavelliid.com. Give me whatever info you like about you or your image.  That’s it.

[No guarantees that I'll ever publish it, or that I'll repeat what you say about it word-for-word.  But if I like your image or your thinking, it's in.]


Don’t be that dude, dude: Selling the Cloud [Video]

Don’t do that thing where you think that anyone who needs what you have will already know what it is.

Don’t be that twat who thinks “Duuhhh, you Luddite (or philistine, or newbie, or mouth-breathing meatbag 1.0)!” before and/or after every sentence.

Don’t assume that the only thing all those in-the-end-real people require is a targeted landing page iteration and autoresponder sequence.

Do use concrete data alongside, yes, fucking similes & metaphors; I love them.

Do allow yourself a little bit of mythos.  It’s “the Cloud”, for fuck’s sake.  Gods might be in there somewhere, playing What the Neighbours Did and sneering at our metaphysical shagpile carpeting.

But don’t overdo it.  No unicorns.

Do watch the video, it’s fucking ace.


Time for self-hosting? I need advice!

Today, this blog passed 10 thousand page views.

It isn’t a big number, and it’s page views (not the same thing as the number of identifiably unique visitors) but I was happy nonetheless.  It’s nice to know that I’m not talking to myself anymore :)

When I started blogging all I was doing was posting spare thoughts, and photos from my modelling jobs when I worked with people nice enough to share the results with me. I had a handful of views a week. The only people I told about the blog were my friends and occasional photographers.

There was an occasional web traffic spike when something exciting happened (like my one and only burlesque performance, or  our DIY home birth).  Then I’d just had a baby and returned to work less than 3 months later; I rarely had the energy to write for myself when I’d spent all day writing for my living.  But in the last few months, I’ve started to make time for this blog again.

The joy of blogging, to me, is that I do it because I want to, not because anyone else expects it.  My recently-renewed blogging energy [or perhaps it's just the start of a manic episode] has made me think about what’s next: should I move to a self-hosted WordPress.org setup?

With WordPress.org, people who know tell me, I’ll be able to tweak anything I like and embed anything I want to.  I can advertise the shiz I like, so I could earn back the hosting fees.  I’ll be in control, which is not necessarily a good thing.

Here’s the problem, or the 2 problems really:

  1. I am not a web developer.  My html is tourist-standard, I’ve never used WordPress.org before, and I know nothing about moving all this stuff over to another host.  I’m scared I’m gonna screw it up.
  2. If I go ahead and self-host, I’ll feel obliged to try and make it earn me some money to cover the costs.  Will that mean I start to see my blog as work? Will I start power tripping and checking my Klout more often than my email?

So I’m begging you, if you’ve already been there & done this, if you know what I need to know, please share it with me.  I’m feeling kind of stuck and I’m not sure what I should do next.  Help!


uPVC God

We’ve been getting a lot of visits recently from god botherers. Except that they’re not bothering god – I understand their own is quite pleased with them, and I don’t think the other gods give a toss. They’re bothering me.

The ones that came this morning looked like double glazing salesmen – the suits, the briefcases, the earnest-faced older man and the slightly dodgy sidekick with the skinhead and stocky build. But they had pamphlets with something about  light and truth written on the front. I’ve had doorstep debates with the older one before, during which he tried to convince me that

  • eternal life isn’t against the laws of nature that his god allegedly designed
  • there’s no reason to think our Sun will ever run out of fuel
  • I should do a bunch of stuff I don’t want to do now, so that I can have an eternal life I don’t fricking want later.

I have no idea what religious group they’re affiliated with. I didn’t check.

Now I’ve sold double glazing myself in the past, for the evil Anglian Windows. Almost everyone I know has worked for them at one time or another, usually as briefly as possible. None of us enjoyed bothering people who didn’t want or expect to hear from us, interrupting their day, and then trying to sell them something they rarely needed or could afford. So why is it an approach that appeals to religious groups?

I much prefer the Jehovah’s Witnesses who call on me. Those nice friendly middle-aged ladies never directly tell me that my beliefs are wrong or that I’m going to be frowned on by their god and not allowed into the dead people’s party, or that I should do what their god says. They just bring me interesting-yet-unlikely reading material about intelligent design and stuff.

And I say that I’m happy to accept nobody knows what happened in the gaps in the fossil record, and we don’t know for sure exactly how non-living stuff produced living stuff; I just doubt (for a plethora of reasons) that what happened was a personal intervention by the hand of their god. But I’ll read whatever they put through my letterbox anyway, I tell them, because they mean well. I do wonder, though, about their conversion rates. You’d think a god would have figured out a more effective marketing mix by now.

But maybe he’s making good profits [if you think that's an amusing pun, kindly look in a mirror & give yourself a scathing eyebrow raise] already.  Self-help shit sells by the bucketload, no matter how vague, ill-conceived or poorly expressed. People will pin their hopes on it, they’ll pay for it, and they’ll follow its instructions, and they’ll blame themselves when it “doesn’t work” for them (i.e. they don’t become perfect beautiful beings with perfect beautiful lives).

Now that just makes me sorry for all the lonely, gullible, needy, vulnerable people who open their door to two smiling faces with all the glib answers they need to realise there’s a big hole in their lives, and that hole can be filled with uPVC. I mean god.

uPVC god.


A rant about toilet paper quality

I’ve got a stinking cold & am reduced to using toilet roll to stem the torrent issuing from my nostrils. This has led me to notice the scratchy-yet-structurally-weak quality of our latest multipack of toilet rolls.

We bought them from a supermarket known for its low prices and copycat brands. Let’s call it, say, ALDI. Bloody Aldi. Every time we go in there, we spend ten times as much as I expected and still come out thinking we’ve saved money.

The issue I have with their bogroll is this: the packet says something like “Super Softy Luxury soft toilet roll”. The paper is not soft. Neither is it remotely luxurious. Now I’m annoyed. All I really wanted was something cheap to wipe my arse on, but you promised me super softy luxury and you let me down.

When I buy cheap toilet rolls that are labelled “Extra Value economy rubbish” and come in basic packaging, I expect to get economy rubbish and I’ve never been disappointed.

Don’t make promises you won’t keep.

And don’t use cheap tissue when you have a cold – the pain is never worth the gain.


10 Ways to Work Incredibly Hard with No Results Guaranteed

I was recently informed that this is an example of a terrible headline/subject line that would put people off reading further.  Got to say, I totally disagree.  For one thing, you just did it.  Q.E.D., etc.

Also, it has a huge subtext of honesty and the potential for all these great results (though they’re not guaranteed, they’ve been mentioned; now they’re on your mind and the non-guarantee irrationally makes them seem more, not less, likely provided one is not a total lazy idiot.  Which one is not, of course, else one would not be here reading such a classy blog.)

Soufflé (image via Wikipedia)

Soufflé (image via Wikipedia)

So, as promised:

  1. Raise children.
  2. Do the big holiday grocery shop.
  3. Fall in love.
  4. Help the lazy.
  5. Give up sleep and food to make time for everything else.
  6. Make (and serve) soufflé.
  7. Blog outdoors at sub-zero temperatures in a howling wind.
  8. Count calories.
  9. Write an epic trilogy in a fictional language.
  10. Do your best.

I’m currently doing 7 out of 10.  How about you?  Let me know in the comments section so we can compare…


Weaning

Now that Mini-MI is six months old, the stores of iron and other nutrients she built up in the womb are almost depleted and she needs more than she gets from my milk. It’s time she was weaned.

The World Health Organisation and the Department of Health recommend that babies be fed exclusively on breastmilk until 26 weeks (six months), and certainly shouldn’t be given any solid food in the first 17 weeks of life. The health visitor extolled to me the virtues of baby-led weaning, skipping the purees and going straight from breastmilk to finger foods at six months. Meanwhile the Animal has been giving her tastes of anything she showed an interest in since she was about three months old, and was very keen to start feeding her pureed solids as early as possible. He believed solid food would help her sleep through the night, and took any signs of distress within an hour or so after a feed as proof that she was hungry.

Homemade Baby Food - Carrots

I had assumed (perhaps somewhat optimistically) that I would know Mini-MI was ready to eat solid food when she succeeded in picking some up off my plate, getting it in her mouth, and chewing it (gumming it, anyway). We wobbled along a line of uneasy compromise for a couple of months, occasionally spoon-feeding her with fruit purees or baby “cereal” (actually made from rice) while I read ingredients lists and rejected anything that seemed particularly likely to upset Mini-MI’s immature digestive system (gluten, meat, too much sugar or cow’s milk). She was a colicky baby, though the whole concept of colic offends my scientific sensibilities as it’s a condition defined purely by its signs with no understanding of its causes or processes, and I don’t want to be responsible for giving her a bellyache. Plus some food allergies can be caused by feeding an infant certain foods before its digestion has matured.

Someone should really let Cow & Gate know about that.  I received a direct mail package from them when Mini-MI was about three months old, with a free sample sachet of one of their baby cereals. The pamphlet on weaning they enclosed with the free sample was atrociously unethical. I mean so much so that I actually sat there saying “Cunts!” aloud over and over as I read through it. It piled on the pressure, telling me that my baby would be getting hungry soon and that I should watch out for the telltale signs… which, as it turns out, are things that Mini-MI does all the time and (to my knowledge) most babies her age and younger do:

  • Baby chewing its hands? It’s hungry, give it solids.
  • Baby ever unsettled after a feed, or wake up during the night? It’s hungry, give it solids.
  • Baby able to hold its own head up, or sit up with or without support? It’s hungry, give it solids. (I swear I’m not making this up. Cow & Gate say that by not falling over when I prop her up in a sitting position,  my baby is telling me she’s ready for solid food.)
  • Baby look like it’s interested in what you’re doing when you eat? It’s HUNGRY, give it SOLIDS. Dear gods, woman, your child is about to STARVE unless you give her some Cow & Gate!

Cow & Gate say that their smooth pureed foods are suitable for babies from four months of age. It’s written in large font on the front of every jar. The tiny print on the back concedes that the DoH say otherwise.  Not all the baby food manufacturers are so disingenuous; some are labelled “from 4-6 months onward”, or place more emphasis on speaking to your medical care provider before weaning.

Of course, the recommendations have changed over time. The nice lady who sold me my home insurance declared that in her day, babies were weaned at three months old and it never did them any harm.  I forced myself not to ask why it wasn’t her day anymore, and agreed that the human race on the whole appeared to have survived early weaning.  My mum, watching Mini-MI munch on a rice cake, commented that it seemed much easier to wait until babies can feed themselves.

So far, weaning has been pretty easy for us. Mini-MI will eat almost anything she’s offered, though she was a bit uncertain the first time we gave her some coarsely mashed carrot. She loves to gum on rice cakes and pieces of toast.  Last week at her great-grandma’s house she had a big strip of chicken breast to chew, and earlier today we had to get her to cough out a huge piece of baby biscuit that she’d managed to break off and choke on. Twice.

It can be a bit nerve-wracking at times to watch her tackle a piece of solid food, knowing that she can’t control the muscles with which she moves the food around her mouth and swallows.  Each time she chokes on something, while I tip her forward and pat her on the back until the food falls from her mouth, I consider what I would do if she carried on choking.  Time to sign up for an infant first aid course, maybe, though first aid courses always make me feel even less confident about administering first aid (because they remind me just how much there is to know, and how many things can go wrong).

Another thing that occasionally makes me feel a bit weird is the thought that Mini-MI, this tiny adorable creature who until recently needed me for everything, is already growing up. My breasts are no longer her source of sustenance and comfort.  I’m out at work most days, and I miss her like crazy.  When I come home to see her sweet sleeping face as she lies content in her daddy’s arms, though, I forget all of that immediately and rush to bask in her glorious warmth and baby scent, because nothing else really matters.