Don’t be that dude, dude: Selling the Cloud [Video]
Don’t do that thing where you think that anyone who needs what you have will already know what it is.
Don’t be that twat who thinks “Duuhhh, you Luddite (or philistine, or newbie, or mouth-breathing meatbag 1.0)!” before and/or after every sentence.
Don’t assume that the only thing all those in-the-end-real people require is a targeted landing page iteration and autoresponder sequence.
Do use concrete data alongside, yes, fucking similes & metaphors; I love them.
Do allow yourself a little bit of mythos. It’s “the Cloud”, for fuck’s sake. Gods might be in there somewhere, playing What the Neighbours Did and sneering at our metaphysical shagpile carpeting.
But don’t overdo it. No unicorns.
Do watch the video, it’s fucking ace.
Taking Risks: Success is defined by the possibility of failure
This is a guest post by Caitlin Kelly of Broadside blog.

If you told me to jump out of an airplane or try rock-climbing or bungee-jumping or riding a motorbike, I’d say no thanks. I hate heights. Most physical risks leave me cold.
But when I was 25, I left behind my apartment, dog, freelance writing clients and live-in boyfriend eager to marry me – and moved alone to France for eight months for a journalism fellowship. I was desperate for a break and a change, but I knew getting on that plane would – as it did – forever change my life and how I saw myself living it.
Sure enough, I came back to Toronto, ditched the boyfriend and got the best job ever, aglow with the sort of confidence I could never have attained sitting safely at home.
During my fellowship I had taken all sorts of risks that even my mother, a woman who had traveled the world alone for years, found a little… misguided. Like getting into a truck with a French truck-driver who spoke no English and driving from the south of France to Istanbul for a story. Sleeping in the truck on a bunk about two feet away from a man 10 years my senior I had never met. For eight days.
Best trip of my life!
It cemented, early, my conviction that selective professional, intellectual, emotional, creative and athletic risk-taking is a highly under-rated activity, especially for girls and women, as so many of us, still, are programmed to play it safe: pick the right school/grad school/man/job/apartment. Strap in and hang on!
Zzzzzzzzzzzz.
I think it’s the worst advice anyone can give a woman, and millions of us grow up listening to a chorus of people trying to dissuade us from trying the very things that will likely help us grow (up) a lot faster and in more interesting ways than simply taking the easier and less risky conventional path.
I grew up in a family of talented creative folk, who wrote and directed and edited films, television shows and magazines for a living. No one ever had a paycheck or a pension. It was balls-to-the-wall. So I knew early that risks bring rewards, and rejection — we had steak years and hamburger years. I learned, as I still do, to splurge on lovely and durable items (cashmere, a car) when I have the cash because next year… who knows? I learned to save money, live low and ferret out great consignment and thrift shop deals in my leaner years.
One of the tricks to risk-taking is making sure you’ve got a safety net before you leap: good health, savings in the bank, little to no debt and the consistent self-discipline to ruthlessly separate wants (flat-screen TV, new car, iPad) from needs (groceries, a safe vehicle, health insurance.)
I took another risk after I lost my fancy newspaper job, as a reporter for the New York Daily News, in 2006. I couldn’t find anything else and, desperate for steady cash to supplement my freelance income, took a retail job at a local mall for $11 an hour. This was in September 2007, long before the recession, and friends and family were puzzled by my choice.
Why would I work for so little? Retail? I was 50 at the time, more than 20 to 30 years older than almost all my co-workers.
I took the risk of trying something new, something utterly out of my comfort zone. My ego took a beating, as everyone does in retail, with snotty customers.
But that risk paid off in ways I could never have quite imagined; my second book, “Malled: My Unintentional Career in Retail” was published in April 2011, called “an excellent memoir” by Entertainment Weekly.
And my life during those two years – how weird is this? – has been optioned by CBS as a possible sitcom.
Risk is not a four-letter word.
Dull is!
*****
Caitlin Kelly is the author of Malled: My Unintentional Career in Retail and Blown Away: American Women and Guns.
Caitlin blogs about women, writing and work at Broadside. She also helps other writers to excel through her expert coaching and editing services.
“Mixed Reaction to Striking Teachers”

Gloriously ambiguous. Pupils presumably delighted in any interpretation.
Catch me on the Front Side Bus
I’m massively happy to announce that I’m now the go-to girl for brains, robots, archaeology and freaks/feats of nature on Front Side Bus — if you haven’t checked it out yet, go there now. You’re missing all sorts of tasty science, gadget & geek news.
Here’s links to my first 2 stories for them:








